Privacy Policy

Blue Water Lab Privacy Policy

Last modified: March 5, 2025

1. Introduction

Blue Water Lab respects your privacy. This Privacy Policy explains how we collect, use, share, and store your information. It applies to users of bwaterlab.com (the "Platform") and is part of our Terms of Service.

By using our Platform, you agree to this Privacy Policy. If you do not agree, please stop using our services immediately.

2. Information We Collect

We collect the following types of data:

A. Information You Provide Directly

• • • Name, email, phone number, and business details.
    • Payment details for subscription services.
    • Any information submitted through forms or customer support.

B. Information Collected Automatically

• • • Device data: IP address, device type, operating system.
    • Website tracking data: Cookies, tracking pixels, browsing behavior.
    • Email engagement: Open rates, clicks, and interactions.

C. Information from Third Parties

• • • Marketing and advertising partners.
    • Analytics providers (e.g., Google Analytics).
    • Service providers assisting in payment processing, marketing, and security.

3. How We Use Your Information

We use collected data to:

• • Provide, improve, and secure our Platform.
  • Process payments and manage subscriptions.
  • Communicate with you, including marketing messages (with opt-out options).
  • Customize user experience and deliver targeted advertising.
  • Analyze Platform usage to improve services.
  • Comply with legal obligations and prevent fraud.

4. Cookies & Tracking Technologies

• • We use cookies, tracking pixels, and third-party analytics to enhance user experience and improve our services.
  • You can manage or disable cookies in your browser settings.
  • Opt-out of targeted ads via the Network Advertising Initiative (NAI): https://optout.networkadvertising.org.

5. Data Sharing & Third Parties

We do not sell personal data, but we may share it with:

• • Service providers (e.g., hosting, payment processors, marketing platforms).
  • Business partners for analytics and retargeting.
  • Law enforcement or regulatory agencies, if required by law.
  • A successor entity in case of merger, sale, or acquisition.

6. Your Privacy Rights (CCPA/CPRA, GDPR, & Other Regulations)

A. Your Rights Under GDPR (EU/UK Users)

If you are in the European Economic Area (EEA) or UK, you have the right to:

• • Access your data and request a copy.
  • Correct inaccurate data.
  • Request deletion ("Right to be Forgotten").
  • Restrict processing in certain cases.
  • Object to direct marketing.
  • Request data portability (receive a copy of your data in a common format).
  • File a complaint with your local data protection authority.

To exercise these rights, contact support@bwaterlab.com.

B. Your Rights Under CCPA/CPRA (California Users)

If you are a California resident, you have the right to:

• • Know what personal data we collect and why.
  • Opt out of data sharing for targeted advertising.
  • Request deletion of your personal data.
  • Correct inaccurate information.
  • Limit the use of sensitive data.
  • Request details of third-party data sharing.

To exercise these rights, contact support@bwaterlab.com or visit this link.

C. Do Not Track (DNT) Disclosure

We do not respond to Do Not Track (DNT) signals. For opt-out options, visit https://www.allaboutdnt.com.

7. Data Retention & Deletion

• • We store data only as long as necessary for business and legal reasons.
  • You can request data deletion by emailing support@bwaterlab.com.
  • Deleted data may not be recoverable after processing.

8. Data Security & Breach Notification

• • We use industry-standard security measures to protect your data.
  • However, no system is 100% secure.
  • If a data breach occurs, we will:
    • Notify affected users within 72 hours, if required by law.
    • Provide guidance on protecting your information.

If you suspect unauthorized access to your data, contact support@bwaterlab.com immediately.

9. AI & Machine Learning Data Usage

• • We do not use personal data to train AI/ML models without consent.
  • AI-powered services may analyze aggregated, non-personal data for insights.

10. Children's Privacy (COPPA Compliance)

• • Our Platform is not intended for children under 18.
  • We do not knowingly collect data from minors.
  • If a minor's data is discovered, it will be deleted.

11. International Data Transfers

• • Your data may be transferred to and stored in the United States, where privacy laws differ.
  • For EEA/UK users, we use Standard Contractual Clauses (SCCs) to ensure compliance with GDPR.

12. Changes to This Privacy Policy

• • We may update this policy periodically.
  • Users will be notified of material changes via email or Platform notice.
  • Continued use of the Platform means you accept the updated terms.

13. Contact Us

For questions or privacy requests, contact: support@bwaterlab.com