Frequently Asked Questions

Your Questions, Answered

Find quick, clear answers to website visitor identification & compliance.

Frequently Asked Questions

Is it okay to email the contacts Clear Blue identifies?

Yes — under U.S. law, it is legal to email contacts identified by Clear Blue, as long as your outreach complies with the CAN-SPAM Act. Here’s why:

Clear Blue identifies people who are actively engaging with your website — this is considered first-party data, not third-party or cross-site tracking. These contacts fall under implied permission, which makes them eligible for commercial outreach.

What U.S. privacy laws should I be aware of?

Several states have begun enacting privacy laws, such as California’s CCPA. These laws generally focus on:

Notifying visitors about data collection and usage.
Providing opt-out options for data collection.
Allowing visitors to request data deletion.

Since no personally identifiable information (PII) is collected, compliance is straightforward—just update your website’s Privacy Policy to reflect data collection practices.

Does international privacy law (e.g., GDPR, CASL) apply?

No, our service operates only in the U.S., so international privacy laws like GDPR (Europe) and CASL (Canada) do not apply.

What do I need to do to stay compliant?

Update your Privacy Policy to disclose data collection.
Follow CAN-SPAM guidelines for email marketing.
Allow users to opt out of data collection & emails.

Cold emailing is legal in the U.S. under the CAN-SPAM Act as long as you follow specific rules:

Don’t use misleading subject lines or headers
Clearly identify who you are
Include your physical business address
Provide a clear and simple way to opt out

Is cold email the same as spam email?

Cold email ≠ spam, but it becomes spam if:

It’s irrelevant
It’s misleading or deceptive
You ignore opt-out requests

Let Blue Water Lab help you grow your business

Ready to scale your business?

Contact details

Email: info@bwaterlab.com